To access Safari eBooks,
This guide is designed for students researching public relations topics. The library has many valuable resources for you, described and linked throughout this guide.
These databases contain research materials related to Public Relations.
The following journals will be helpful in the completion of projects and assignments. For additional help contact any Librarian.
These books are available for access through the library catalog. For assistance contact any librarian.
Communications Writing and Design by
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Writing and Editing for Digital Media by
In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling.
Writing for Public Relations by
Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
To customize your Google Scholar settings, find Franklin University in the settings area by searching in the Library Links area. You can also add OhioLINK to your preferences. You will still need to log in to access e-books and databases when off-campus.
RefWorks is a powerful online research management, writing and collaboration tool designed to help researchers at all levels easily gather, organize, store and share all types of information and to instantly generate citations and bibliographies. This Research Guide will help you get started.
You will need to create an individual account in order to use RefWorks, which you can do by going here: RefWorks Login/Create Account. You must use your Franklin email to create the account, although you can use any password you like. Even if you had an account with the legacy (older) version of RefWorks, you must create a new account and then you'll be able to migrate your saved citations.
