Business briefs are written to inform a decision-maker about an issue. The goal is to present the key facts and considerations in a format that is concise yet complete. You might also be asked to give a recommendation.
Consider who is reading your business brief. What are their expectations for communication? What do they already know about the topic? What are their needs and concerns? Tailor your tone for your audience. For more information, read Tone in Business Writing and Knowing Your Audience.
Be neutral. Present information in an unbiased, factual way. Avoid using an argumentative or emotional tone; this could undermine your credibility. Make a recommendation based on your rational analysis of the facts, not your opinion.
Use a professional tone, but avoid being pedantic (overly formal). Don’t try to embellish your writing with unnecessarily-complicated language or jargon.
Phrases to Use
Use these helpful phrases to share your analyses:
The data shows...
Research studies point out...
The analysis indicates...
Common Grading Criteria
Business briefs for Franklin classes are often graded on the following criteria:
Content accuracy, development & Support
Style (Clarity & Concision)
Mechanics, including spelling, grammar, punctuation, and APA formatting