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Enterprise Integration by
"The book''s use of real-world case study vignettes really does go to the heart of the subject matter. This stuff is real, it has real applicability to real problems, and, as with most things in life, it shows how it all comes down to real money in the final analysis. This book shows you what your peers are doing to drive costs out of integration projects and to build new applications without re-inventing the entire wheel--just a few new spokes and off you go. This is a good book. Read it." --Peter Rhys Jenkins, Complex Systems Architect, Candle Corporation "When you get two long-term, acknowledged experts on integration and interoperability together to lay out the current state of the IT universe you expect an immediate return on investment--and this book delivers. It''s common knowledge that 90% of total software lifecycle cost is in maintenance and integration, and that needs to drive IT decision-making. With comprehensive coverage of the integration technology landscape, and clear case studies presented at every turn, this book belongs on every IT manager''s, every system architect''s, and every software developer''s bookshelf." --Richard Mark Soley, chairman and CEO, Object Management Group "Today''s myriad of integration technologies and alternatives can be daunting. This book presents a framework and process for the evaluation, design, and selection of the appropriate integration technologies to meet your strategic business needs. You will find the templates a particularly useful mechanism to jump-start documentation and drive your decision-making process." --Ron Zahavi, CIO, Global Business Transformation, Unisys Global Transformation Team; author of Enterprise Application Integration with CORBA "It is refreshing to read a book that presents a good business approach to the integration challenge facing most business leaders today, while at the same time educating them about the major components of the required technologies and management practices changes required. The narrative, examples, and templates establish a common reference point between the business and the technology organizations. A must-read for senior business leaders challenged with the complexities of business integration, as well as Senior IT Leaders challenged with shrinking budgets and lower tolerances for failures." --Chuck Papageorgiou, managing partner, Ideasphere "Integration has, and will continue to be, one of the success indicators of any enterprise project. Failing to understand the nuances of integration is a critical mistake managers cannot afford to make." --Marcia Robinson, author of Services Blueprint: Roadmap for Execution "A much-needed book; it ties together the business and technology aspects of information system implementation, emphasizing best practices for really getting things done. I believe that both the technical and business communities will benefit from the in-depth material provided in this book." --Dr. Barry Horowitz, professor of systems and information engineering, University of Virginia (former CEO, Mitre Corporation) Integration of applications, information, and business process has become today''s #1 IT investment priority. Most enterprise integration books simply explain the technology. This one shows exactly how to apply it. It''s a step-by-step roadmap for your entire project--from the earliest exploratory stages through analysis, design, architecture, and implementation. Renowned enterprise integration experts Beth Gold-Bernstein and William Ruh present best practices and case studies that bring their methodology to life. They address every stage from the decision-maker''s and implementer''s point of view--showing how to align business requirements to specific solutions, systematically reduce risk, and maximize ROI throughout the entire lifecycle. Coverage includes: Supporting strategies, tactics, and business planning: enterprise integration from the business perspective Defining realistic project success indicators and metrics Establishing integration architectures: supporting near-term needs while building reusable infrastructure services for the long-term Adopting metadata architecture and standards Implementing four essential implementation patterns: application, information, composite, and process integration Understanding service integration and implementing service-oriented architectures Providing organizational structure and governance to support effective integration The authors provide detailed plans and specification templates for application integration projects--both in the book and on the CD-ROM. These projects include identifying business drivers and requirements; establishing strategy; and integrating services, information, process, and applications. Enterprise Integration was written for every member of the integration team: business and IT leaders, strategists, architects, project managers, and technical staff. Regardless of your role, you''ll discover where you fit, what to do, and how to drive maximum business value from your next integration project.
Customer Relationship Management by
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes: · A Tutor Resource pack available to instructors who adopt this text · Case examples illustrating CRM in practice · Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.
Electronic Commerce 2018 by
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Developing Information Systems by
Systems development is the process of creating and maintaining information systems, including hardware, software, data, procedures and people. It combines technical expertise with business knowledge and management skill. This practical book provides a comprehensive introduction to the topic and can also be used as a handy reference guide. It discusses key elements of systems development and is the only textbook that supports the BCS Certificate in Systems Development.
Business Analysis by
Business analysts must respond to the challenges of today's highly competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools. It is also ideal for students wanting to gain university and industry qualifications. This new edition includes expanded discussions regarding gap analysis and benefits management, the impact of Agile software development and an introduction to business architecture.
Strategy and Business Process Management by
This book prepares readers to master an IT and managerial discipline quickly gaining momentum in organizations of all sizes - Business Process Management (BPM). It describes how BPM treats processes as a portfolio of strategic assets that create and deliver customer and shareholder value and adapt, when necessary, enabling competitive advantage through consistent performance. Strategy and Business Process Management: Techniques for Improving Execution, Adaptability, and Consistencynbsp;defines the planning framework and managerial mindset necessary to craft and drive highly effective business process improvement projects and continuous improvement programs. Readers will learn specific techniques used by industry leaders to formulate and execute business strategy that adapts organizational behavior, business processes, and information technology as a dynamic system designed to assure consistent performance and achievement, even when challenged with unexpected changes or opportunities.
Systems Analysis and Design by
Alan Dennis' 5th Edition of Systems Analysis and Design continues to build upon previous issues with it hands-on approach to systems analysis and design with an even more in-depth focus on the core set of skills that all analysts must possess. Dennis continues to capture the experience of developing and analyzing systems in a way that readers can understand and apply and develop a rich foundation of skills as a systems analyst.
Escaping the Build Trap by
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company's vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Product Management in Practice by
Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day? With this book, you'll learn: What the day-to-day work of product management entails--and how to excel at it Why no job title or description will resolve the ambiguity of your role How to bridge the false dichotomy between "strategy" and "execution" Why the temptation to focus on decks and documentation can be bad for your team (and for you) How to prioritize your time and pick your battles
Running Lean by
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. Deconstruct your idea using a one-page Lean Canvas Stress-test your idea for desirability, viability, and feasibility Define key milestones charted on a traction roadmap Maximize your team's efforts for speed, learning, and focus Prioritize the right actions at the right time Learn how to conduct effective customer interviews Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Find a repeatable and scalable business model
