HUMN 240 Popular Culture

"Artistic formulas also fulfill this function in that they constitute entertainments with rules known to everyone. Thus, a very wide audience can follow a Western, appreciate its fine points and vicariously participate in its pattern of suspense and resolution."

(from: Cawelti, John G., „The Concept of Formula in the Study of Popular Literature,“ Journal of Popular Culture 3 (Popular Press, Bowling Green University, Ohio, 1969).

An exhibition by the National Museum of American History on the development of the advertising business in the U.S.The exhibition has many important popular culture trends, including brands from Wonder Bread to MTV.