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Business Administration

The purpose of this research guide is to facilitate the efficient and effective use of library resources in the completion of Business Administration assignments and projects.

Finding MarketLine Reports (with SWOT analysis)

  1. Go to Business Source Complete and select "More" from the top navigation menu, then select "Company Profiles" from the drop-down.

Click the arrows to move back and forth between slides.

  1. Enter your company name in the search box and select "Browse," then select the MarketLine Report for your company from the results list. NOTE: Reports for private companies may not be available.
  2. Once the PDF opens, you can download or print the report.

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