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M.S. Marketing & Communication

The purpose of this library research guide is to provide students with access to library resources that will assist them in the completion of projects and assignments.

Advertising Resources

Duke University: The Emergence of Advertising in America: 1850 - 1920

Seth Godlin Blog

"the easiest thing is to react. the second easiest thing is to respond. but the hardest the thing is to initiate."







American Way Magazine calls Seth Godlin, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual.

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