Our philosophy holds that while texts and processes may differ across different contexts -- whether those be the undergraduate or graduate writing classroom, the workplace, or popular spaces of communication – a sound theory of writing can transfer into whatever space a student finds themself so that they can communicate effectively.
Effective writing does not just relate to things like grammar and citations. While those are important, other qualities such as logic, organization, and audience awareness separate effective from ineffective writing.
Franklin University believes that written texts can be understood in light of four central qualities: reasoning, genre competency, reader engagement and style. See the box below on this page for a discussion of these four central qualities of writing.