Research Guides: M.S. Marketing &amp; Communication: Digital Marketing

Digital Marketing Research

Business Source Complete (EBSCO) This link opens in a new window
Index, abstracts, and full text covering scholarly business journals on management, economics, finance, accounting, international business and much more.
Computers & Applied Sciences Complete This link opens in a new window
Index, abstracts and full text of articles in many engineering disciplines, computer theory, and new technologies.
IBISWorld This link opens in a new window
US and global industry reports, including overviews, industry performance, and outlook, key companies and statistics, operating conditions, and useful infographics. Business environment profiles, including consumer behavior, demographics, economics, commodities, and financial markets.
Search by NAICS code or keywords.

SimilarWeb
Provides metrics pertaining to website performance, including global multi-device traffic reports.

e-Service Journal
Publishes research on the design, delivery, & impact of electronic services using a variety of computing & communication technologies. It combines both private & public sector perspectives on electronic services & bridges e-business & e-government.
Journal of Electronic Commerce Research
An interdisciplinary journal dedicated to advance theory, research, and practice in electronic commerce.
Electronic Commerce Research
Scholarly and Peer reviewed articles on Electronic Commerce.
Electronic Commerce Research and Applications
More Scholarly and Peer reviewed materials on e-Marketing.
International Journal of Mobile Marketing
Provides a medium for academics, students and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.
International Journal of Mobile Marketing
Provides a forum for the discussion of important issues & for the interchange of ideas on all aspects of advertising & marketing communications. Both academic & practitioner perspectives are represented.
Journal of Internet Commerce
Devoted to publishing articles that discuss issues vital to conducting electronic commerce on the Internet.