Welcome to the Marketing Graduate Scholarly Writing Guide!
Welcome to the Marketing Scholarly Academic Writing Guide and congratulations on taking the first step in your graduate education! This guide was created specifically for MCM as a step-by-step overview of the research writing process.
Secrets to Writing Great Papers illustrates how to work with ideas--develop them, hone them, and transform them into words. It provides techniques and exercises for brainstorming, choosing the right approach, working with an unknown or boring assigned topic, overcoming writer's block, and selecting the best point of view.