Marketing Graduate Scholarly Writing Guide

Sometime, you may be looking for an item the Franklin Library does not have in its collection. If you are an Ohio resident, you can search OhioLINK, a consortium of universities and colleges in Ohio that allows you to borrow from their collections. You can request and pick-up materials at the Franklin Library, or choose to pick it up at an institution near you. Limited to print books, CDs & DVDs.

To search OhioLINK, select OhioLINK in the dropdown menu next to the search bar in QuickSearch.

The library subscribes to several databases that provide access to ebooks. Ebooks can be accessed anywhere with your student log-in.

You can also search individual databases for articles. Below are databases specific to Marketing and related topics. For more options, visit our Databases page.

Sometimes you may want to browse or search for articles in a journal that is specific to Marketing. Our Journals page is the best place to do that. If you know the name of the journal, you can use that to search immediately, or you can browse Marketing journals by using the Journal by Category section after starting a search in the journal finder. Some suggested journals are below. Watch this short video on how to effectively search for Journals.

You may come across an article that the library does not have access to. If that occurs, you can submit an Interlibrary Loan request. We will attempt to locate a copy through an institution that does have access. Use the link below to find out how to submit your request.

Due to copyright, items obtained via Interlibrary Loan are for personal use only.

Google Scholar allows you to:

• Search for scholarly articles & books
• Explore related works, citations, authors, and publications
• Locate the complete document through your library or on the web (see directions in the next section)
• Save articles and have access to at any time and from anywhere
• Export articles to RefWorks

Customize your Google Scholar settings:

• Go to your Settings, then choose Library Links on the left.
• Search for Franklin University and check the box next to Franklin University - Full Text @ Franklin, then click "Save." 

Getting Better Results: 

• If you are new to the subject, it may be helpful to do some initial research to learn specific terminology. While you should avoid citing a Wikipedia entry, an article for "overweight" might suggest a Google Scholar search for "pediatric hyperalimentation."
• If your search results are too specific, look at the references cited in an article. Referenced works tend to be more general.
• If your results are too basic, click "Cited by" to see newer articles referenced by your results. Newer papers are often more specific.
• Explore! There's rarely a single answer to a research question. Click "Related articles" or "Cited by" to see closely related work, or search for an author's name to see what else they have written.

For more features and search tips, visit About Google Scholar.

*Please note: You will still need to log in to access e-books and databases when off-campus.

Google Scholar Tutorial

Below is a list of web resources that may be useful in your marketing research.

The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the David M. Rubenstein Rare Book & Manuscript Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.

Use industry codes (NAICS and SIC) to refine your search for more accurate results.