To access Safari eBooks,
Video has been posted with permission from Bob Baker, Pima Community College.
The library catalog contains a wide variety of materials. This includes print materials, electronic resource (including ebooks), CDs & DVDs. You can search by keyword, title, author and more.
Sometime, you may be looking for an item the Franklin Library does not have in its collection. If you are an Ohio resident, you can search OhioLINK, a consortium of universities and colleges in Ohio that allows you to borrow from their collections. You can request and pick-up materials at the Franklin Library, or choose to pick it up at an institution near you. Limited to print books, CDs & DVDs.
The library subscribes to several databases that provide access to ebooks. Ebooks can be accessed anywhere with your student log-in.
A great way to start your article search is by using the OneSearch box below. This will search multiple research databases at once. Enter your search terms (keywords & phrases only) to begin!
The OneSearch box can also be searched directly from the library's homepage.
You can also search individual databases for articles. Below are databases specific to Marketing and related topics. For more options, visit our Databases page.
Sometimes you may want to browse or search for articles in a journal that is specific to Marketing. Our Journals page is the best place to do that. If you know the name of the journal, you can use that to search immediately, or you can browse Marketing journals by clicking on the Browse Journals button. Some suggested journals are below as well as a video on how to effectively search for Journals.
You may come across an article that the library does not have access to. If that occurs, you can submit an Interlibrary Loan request. We will attempt to locate a copy through an institution that does have access. Use the link below to submit your request.
Everyone uses Google, even librarians! Use the following tips and tricks to search Google effectively. Be sure to use the checklist provided below to make sure the website you are using is a credible and reliable source!
Boolean Logic is a system of rules (or commands) to express the relationship of two or more concepts. The most commonly used commands (also called operators) -- AND, OR, and NOT -- can be used to link search terms or narrow search results. The correct use of Boolean operators in a search, whether it be in a search engine (Google), a library catalog, or a research database will produce more relevant and reliable results.
Google Scholar allows you to:
Customize your Google Scholar settings:
Getting Better Results:
For more features and search tips, visit About Google Scholar.
*Please note: You will still need to log in to access e-books and databases when off-campus.
Below is a list of web resources that may be useful in your marketing research.
The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the David M. Rubenstein Rare Book & Manuscript Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.