WEBD 495 Web Development Capstone

The AMA Statement of Ethics

Ethical Norms and Values for Marketers

• Do No Harm

• Foster trust in the marketing system

• Embrace ethical values

The IEEE Code of Ethics may be helpful to use as a reference for the Ethics Case Study.

The code includes:

• to accept responsibility in making decisions consistent with the safety, health, and welfare of the public, and to disclose promptly factors that might endanger the public or the environment
• to be honest and realistic in stating claims or estimates based on available data
• to reject bribery in all its forms