What is reader engagement?
All writing is produced for particular readers to produce a response from those readers. Effective writing is crafted with the needs, expectations, and values of an audience, and sometimes multiple audiences, in mind.
What works for one audience may not work for another. And what is considered appropriate, acceptable, or even desirable by one audience may be considered inappropriate or ineffective by another audience. Effective writers not only consider their readers as they write, but make deliberate choices about their texts based on their readers.
How do I evaluate reader engagement?
- The text has been crafted to help develop the reader’s understanding of the subject as the writer sees it.
- The text has been crafted in a way that accounts for the given audiences values and expectations.