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Healthcare MBA

How to Use Company Databases

To find company information, we suggest the following library databases. To learn how to effectively use these databases see the tab for each database, or watch the video in the "Video: Company Research" tab:

  1. Go to the Mergent Online database.
  2. Use the Company Search bar to search for a company by name or ticker symbol. (Note: For private companies, select the D&B Private Company Database checkbox above the search bar)
  3. Select the correct company from the drop-down or the search results page. 
  4. On the company page, use the tabs to explore other information like the Company Financials, Reports, etc. On each tab, use the sub-tabs to explore additional information on each tab.

Mergent Online Search Page

For a basic company profile:

  1. Go to Business Source Complete and select Company Information at the top of the page 
  2. On the search page, enter the name of a company, then select the correct company from the search results. 
  3. After you've selected the correct company, you will be taken to a company summary page. Here, you can use the "On this page" section to see more detailed information. You can also locate articles, books, SWOT analyses, Market Research Reports, and much more pertaining to your company by clicking on "Find Similar Results" to the left:

 

View this short tutorial to learn how to find company reports and articles from Mergent and Business Source Complete databases. This company information includes company financial data, annual reports, market reports, SWOT analyses, and more.

Company Profile

To obtain a more in depth company profile, use Business Source CompleteNOTE: MarketLine Reports in Business Source Complete are only available for public companies. Follow these directions to find a MarketLine report:

  1. Go to Business Source Complete and select "More" from the top navigation menu, then select "Company Profiles" from the drop-down.  Business Source Complete Search Page
  2. Enter your company name in the search box and select "Browse," then select the MarketLine Report for your company from the results listBusiness Source Complete Results Page
  3. Once the PDF opens, you can download or print the report.

Business Source Complete: Industry and Market Reports

  1. Go to the Business Source Complete database
  2. Use the search bar to enter your industry search terms
  3. Scroll down to the Publication Type filter and select "Industry Report" or "Market Research Report" or "SWOT Analysis", then Search.Search page of Business Source Complete
  4. Use the filters on the left-side of the search results page to narrow by Geography, Date, Subject, etc. Business Source Complete search results page

Video: Find Industry Research

Understanding Financial Statements & Stocks

Financial Statements

For those who are not familiar with reading a company's annual report, the following document will help you to:

  • Better understand the data included in financial reports and how to analyze it
  • Learn more about companies that offer employment or provide investment opportunities

Understanding Stocks

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