Skip to Main Content

To access Safari eBooks,

ContinueClose

Healthcare MBA

How to Use Company Databases

To find company information, we suggest the following library databases. To learn how to effectively use these databases, watch the video in the "Video: Company Research" tab:

View this short tutorial to learn how to find company reports and articles from Mergent and Business Source Complete databases. This company information includes company financial data, annual reports, market reports, SWOT analyses, and more.

Company Profile

To obtain a more in depth company profile, use Business Source CompleteNOTE: MarketLine Reports in Business Source Complete are only available for public companies. Follow these directions to find a MarketLine report:

  1. Go to Business Source Complete and select "More" from the top navigation menu, then select "Company Profiles" from the drop-down.  Business Source Complete Search Page
  2. Enter your company name in the search box and select "Browse," then select the MarketLine Report for your company from the results listBusiness Source Complete Results Page
  3. Once the PDF opens, you can download or print the report.

Business Source Complete: Industry and Market Reports

  1. Go to the Business Source Complete database
  2. Use the search bar to enter your industry search terms
  3. Scroll down to the Publication Type filter and select "Industry Report" or "Market Research Report" or "SWOT Analysis", then Search.Search page of Business Source Complete
  4. Use the filters on the left-side of the search results page to narrow by Geography, Date, Subject, etc. Business Source Complete search results page

Video: Find Industry Research

Understanding Financial Statements & Stocks

Financial Statements

For those who are not familiar with reading a company's annual report, the following document will help you to:

  • Better understand the data included in financial reports and how to analyze it
  • Learn more about companies that offer employment or provide investment opportunities

Understanding Stocks

© 2023 Franklin University Nationwide Library - Frasch Hall, First Floor 201 S. Grant Ave. Columbus, Ohio 43215 614.947.6550 or 1.866.341.6252 | Fax: 614.461.0957 | library@franklin.edu