Research Guides: Cross-functional Business Capstone Guide: Competitor Analysis

Competitor Analysis Resources

How to Do a Competitive Analysis
This article is for new and established small business owners who want to analyze their competition to improve their products or services.

IBISWorld This link opens in a new window
US and global industry reports, including overviews, industry performance, and outlook, key companies and statistics, operating conditions, and useful infographics. Business environment profiles, including consumer behavior, demographics, economics, commodities, and financial markets. Search by NAICS code or keywords.

SimilarWeb
Provides metrics pertaining to website performance, including global multi-device traffic reports.

Business Source Complete (EBSCO) This link opens in a new window
Use this database to find information on individual coffee companies, coffee trends, and information on coffee specific terms such as “barista.”

Strategic Planning: External Analysis an Online course with David Parrish (Video)

How Starbucks Became An $80B Business (Video)

Why Dunkin’ Donuts Is Now Just Dunkin’ (Video)

WSJ’s Heather Haddon explains why the company chose to focus on drinks – not doughnuts and grew to a world-wide chain worth almost $9 billion.

Two Brothers and a Dream: The History of Baskin' Robbin' (Video)

This is the story of the founders Burton "Burt" Baskin and Irvine "Irv" Robbins who had a mutual love for ice cream and a great desire to make it available to the public in a variety of flavors made with the best ingredients paired with a fun, relaxing atmosphere.

These Are Hands Down The Best 15 Delis In The U.S. (Video)

New York's biggest sandwich, delicious matzo ball soup, and slow-cured pastrami that melts in your mouth? Missing out on these American delicatessens just wouldn't be kosher.