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Cross-functional Business Capstone Guide

Guide to library and web resources for the Great Cups of Coffee assignment, an undergraduate business capstone project.

Internal Analysis Guide

How to Conduct a Thorough Internal Analysis
This article explains what an internal analysis is, why it's important and how to perform one.

Strategic Planning: Internal Analysis an Online course with David Parrish (Video)

Finding MarketLine Reports (with SWOT analysis)

Go to Business Source Complete and select "More" from the top navigation menu, then select "Company Profiles" from the drop-down.

Click the arrows to move back and forth between slides.

Enter your company name in the search box and select "Browse," then select the MarketLine Report for your company from the results list. NOTE: Reports for private companies may not be available.
Once the PDF opens, you can download or print the report.

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