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Cross-functional Business Capstone Guide

Guide to library and web resources for the Great Cups of Coffee assignment, an undergraduate business capstone project.

Internal Analysis Guide

How to Conduct a Thorough Internal Analysis
This article explains what an internal analysis is, why it's important and how to perform one.

Strategic Planning: Internal Analysis an Online course with David Parrish (Video)

Finding MarketLine Reports (with SWOT Analysis)

You can locate a MarketLine Report in the Business Source Complete database. Use the database link and instructions below.

Business Source Complete (EBSCO)
Index, abstracts, and full text covering scholarly business journals on management, economics, finance, accounting, international business and much more.

Last Updated: Aug 13, 2025 12:17 PM
URL: https://guides.franklin.edu/CAPSTONE
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Subjects: Business

Tags: franklin_university

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