To access Safari eBooks,
Franklin University is a student-centered, nonprofit, independent institution.
Franklin University provides high quality, relevant education enabling the broadest possible community of learners to achieve their goals and enrich the world.
See also: Refocus 2020
A SWOT analysis is conducted to assess a company's Strengths, Weaknesses, Opportunities and Threats.
Find a SWOT analysis for a company:
1. Go to the library database, Business Source Complete.
2. Enter company's name in first search box and "SWOT analysis" in the second search box.
From the Alerion blog on Forbes.com: "Here are 10 reasons why plans fail. Avoid these traps and you’ll be closer to your goal of implementing a strategic plan that actually achieves results and improves your business."
