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Leadership Development Program

Strategic Planning

SWOT Analysis

A SWOT analysis is conducted to assess a company's Strengths, Weaknesses, Opportunities and Threats.


Find a SWOT analysis for a company:

1. Go to the library database, Business Source Complete.

2. Enter company's name in first search box and "SWOT analysis" in the second search box.

3. Select a date range.

4. Click Search.

Strategic Planning Pitfalls

From the Alerion blog on Forbes.com: "Here are 10 reasons why plans fail. Avoid these traps and you’ll be closer to your goal of implementing a strategic plan that actually achieves results and improves your business."

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