To access Safari eBooks,
A SWOT analysis is conducted to assess a company's Strengths, Weaknesses, Opportunities and Threats.
Find a SWOT analysis for a company:
1. Go to the library database, Business Source Complete.
2. Enter company's name in first search box and "SWOT analysis" in the second search box.
3. Select a date range.
4. Click Search.
From the Alerion blog on Forbes.com: "Here are 10 reasons why plans fail. Avoid these traps and you’ll be closer to your goal of implementing a strategic plan that actually achieves results and improves your business."