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Adobe Indesign Classroom in a Book (2023 Release)
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Learn graphic design using Adobe InDesign Adobe InDesign Classroom in a Book (2023 release) uses real-world, project-based learning to cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. For beginners and experienced users alike, you can follow the book from start to finish or choose only those lessons that interest you. Learn to: Build a strong foundation of typographic, page layout, and document-construction skills Handle images from Adobe Photoshop and line drawings from Adobe Illustrator Create effects with layers and transparency Bring messages to life with beautiful typography and color Export work for professional printing, websites, social media, eBooks, and more Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does--an official training series from Adobe, developed with the support of Adobe product experts. Purchasing this book includes valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe InDesign (2023 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe InDesign software.
Understanding Media and Culture
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Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.
Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology.
With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation.
The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
Communication in the Real World
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Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action.
Adobe Indesign Classroom in a Book (2023 Release)
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Learn graphic design using Adobe InDesign Adobe InDesign Classroom in a Book (2023 release) uses real-world, project-based learning to cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. For beginners and experienced users alike, you can follow the book from start to finish or choose only those lessons that interest you. Learn to: Build a strong foundation of typographic, page layout, and document-construction skills Handle images from Adobe Photoshop and line drawings from Adobe Illustrator Create effects with layers and transparency Bring messages to life with beautiful typography and color Export work for professional printing, websites, social media, eBooks, and more Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does--an official training series from Adobe, developed with the support of Adobe product experts. Purchasing this book includes valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe InDesign (2023 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe InDesign software.
Learn Adobe Indesign CC for Print and Digital Media Publication
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Used by graphic designers worldwide, Adobe InDesign CC is a layout powerhouse. But that power is easy to harness, as you'll soon learn. These real-world projects teach you to think like a designer and master the details that set your work apart. Hone your InDesign skills as you: Produce an advertising poster Design a magazine for print and tablet delivery Build interactive forms Add controls for video, animations, and more to a digital media publication This study guide uses more than 11 hours of video integrated with text to help you gain real-world skills that will get you started in your career designing publications for print and screen using InDesign CC. It lays the foundation for taking the Adobe Certified Associate (ACA) certification exam and helps prepare you for an entry-level position in a competitive job market. Purchasing this book gives you access to valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Web Edition containing instructional video embedded in the complete text of the book with interactive review questions along with product updates Downloadable lesson files you need to work through the projects in the book
Digital Video
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Tips and techniques for shooting and sharing superb digital videos Never before has video been more popular-or more accessible to the home videographer. Now you can create YouTube-worthy, professional-looking video, with the help of this richly illustrated guide. In a straightforward, simple, highly visual format, Teach Yourself VISUALLY Digital Video demystifies the secrets of great video. With colorful screenshots and illustrations plus step-by-step instructions, the book explains the features of your camera and their capabilities, and shows you how to go beyond "auto" to manually adjust the settings for just the effect you want. Know how to get the most out of your camera, whether it's a high definition video recorder or a still camera with video capabilities Set exposure, white balance, and shutter speed to achieve optimum results for your subject Learn how to edit and enhance your video with after capture softwareShare your work with friends, family, or professional colleagues on the Web, through YouTube, Facebook, MySpace, Google, Yahoo, Flicker, and other sites Jam packed with hints and simple tips, this handy, full-color visual guide will give you the tools and techniques to create better homemade videos or make the jump from amateur to prosumer.
Business Ethics
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Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
Organizational Change
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A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations. Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension. Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change Explores key elements of change, appropriate communication strategies, and outcome evaluation methods Presents adaptive and programmatic strategic implementation models Provides studies of real-world companies and actual research on organizational change Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation. Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
Small Group Communication: Forming & Sustaining Teams
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Winning Grants Step by Step
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Strong grant proposal writing made easy From small startups to established national organizations, nonprofits large and small depend on grant funding to survive and thrive. Winning Grants Step by Step: The Complete Workbook for Planning, Developing, and Writing Successful Proposals has long been the go-to resource for individuals and organizations looking for a clear, easy-to-follow approach to tackling the grant-writing process and winning funds. Now, in this revised Fifth Edition, changes and developments in the not-for-profit sector are integrated into the time-tested grant-writing formula that has proven effective time and again. New to this edition, you'll find an expanded discussion of the importance of relationship building, social media, and online resources to successful nonprofit funding. The text has also been revised to include guidance for nonprofit program budgets for both foundation and public funding grants. Never before has Winning Grants Step by Step been so easy to comprehend. Updated worksheets and forms will improve your comprehension and make your grant proposals stronger and more successful than ever. Learn the proven step-by-step approach to writing strong grant proposals for foundation grants and public funds Complete worksheets and activities to practice your grant-writing skills and break the process down into easy pieces Understand how to integrate your ideas and insights with research and facts to demonstrate your organization's potential Learn the best approaches to building relationships and networking both in-person and online to push strong grant proposals into the winner's circle This guide is perfect as an introduction for the novice grantseeker or a refresher for the more experienced. Whether your organization needs only a thousand dollars or several million, following this step-by-step process will improve your ability to transform an idea that needs financial support into a proposal that deserves to be funded.
Successful Proposal Strategies for Small Businesses
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Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer 's attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included: Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.
Language and Culture in Context - A Primer on Intercultural Communication
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The text introduces some of the key concepts in intercultural communication as traditionally presented in (North American) courses and textbooks, namely the study of differences between cultures, as represented in the works and theories of Edward Hall and Geert Hofstede. Common to these approaches is the prominence of context, leading to a view of human interactions as dynamic and changeable, given the complexity of language and culture, as human agents interact with their environments.
The New Rules of Marketing and PR
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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
The Handbook of Crisis Communication
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The revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crises Provides up-to-date coverage of the latest terminology, methods, and research trends in the field Highlights how crisis communication theory and research can inform real-world practice Features detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemics The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.
Digital You
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What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value--making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction.
Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand
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Learn how to create, live, and sell your own personal brand--even if you hate sales!--with step-by-step help from the First Lady of Sales No matter what your role or title is at work, selling is an important part of what you do--whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand--and promoting it in all you do--is essential to achieving your professional goals and getting ahead in life. In Sell Yourself, renowned sales and leadership expert and Wall Street Journal best-selling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand. Even those who don't view themselves as being "in sales" will quickly agree that everyone has a personal brand--whether they know it or not. Throughout this book, Dr. Cindy reveals the secrets to selling yourself--your vision and ideas--in a way that's thoughtful, active and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell. Full of time-tested strategies and real-world anecdotes to help you visualize how to put these powerful ideas into practice, Sell Yourself goes far beyond showing you why it's so important to create your personal brand. It helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.
Writing a Graduate Thesis or Dissertation
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The Teaching Writing series publishes user-friendly writing guides penned by authors with publishing records in their subject matter. Blair's practical book gives graduate students the tools they need to successfully plan, write, and defend their thesis or dissertation. Each chapter addresses a rite of passage common to most graduate programs: selecting a methodology, conducting a literature search, carrying out research, analyzing data, and preparing for a thesis defense. Combining years of supervisory experience with up-to-date research, Blair addresses issues important to graduate students that are often left out of these guides, including how to navigate the ethics review process and avoid problems related to academic integrity, such as plagiarism, how to select and prepare for a productive meeting with a supervisor, and how to establish an academic track record by presenting research at conferences and publishing in academic journals. Writing a Graduate Thesis or Dissertationoffers much more than its title suggests. It is a thorough and succinct guide to succeeding in graduate school, appropriate for thesis and research methods courses, and a must-read for graduate students across the disciplines. "Like a series of productive meetings with a trusted advisor, each chapter of this text provides practical information and sound insight, thoughtfully organized and generously shared." - Christine Marmé Thompson, Professor of Art Education, School of Visual Arts, Pennsylvania State University "This will become a 'must-have' volume for every graduate student's book shelf, with advice for every step of the thesis journey." - Anne Lavack, Professor of Marketing, School of Business and Economics, Thompson Rivers University "More than simply comprehensive, this work includes information and considerations that are rarely addressed in other guides, including information related to selecting supervisors and alternative forms of research methodologies and format styles." - Adrienne Boulton-Funke, Assistant Professor, Art and Design, Missouri State University Lorrie Blair is a Professor of Art Education at Concordia University in Montreal, Quebec. With over 25 years post-secondary teaching experience, she has held positions at universities in the United States and Canada. She is active as a supervisor of MA and Ph.D. thesis students and was a recent recipient of the Faculty of Fine Arts Distinguished Teaching Award.
